Marketing codes and sales activities Menu: CRM → Marketing codes and sales activities What Marketing codes only relate to sales. A marketing code can be entered for any event, product or service. This can be linked to a sales activity. Contacts are attached to the sales activities. How are sales activities measured? Add contacts to a company or supplier. Create a marketing code for a specific event. (e.g. Las Vegas trade show) Create a sales activity for each contact and link it to the marketing code. (e.g. 10 customers are at the Las Vegas show, each customer can be linked to a Sales Activity and this in turn can be linked to the Marketing Code).